Adrienne Cruz is a podcast manager who helps ambitious online business owners, coaches, and creatives launch & manage their podcasts with ease. Adrienne came to me feeling unsure and uninspired about how she was showing up online. Marketing herself felt like a shot in the dark: social media was draining her energy, and she struggled to clearly describe her podcast management services. She bounced between different angles, descriptions, and even pricing, which left her feeling lost and overwhelmed.
We developed her brand strategy, and settled on a "Summer Brunch" creative direction to capture Adrienne’s warm, approachable, and playful personality. This translated into:
✦ A logo suite that celebrates individuality & diversity, mixing distinct fonts with a nod to Adrienne’s Puerto Rican heritage.
✦ A vibrant colour palette featuring bold primaries like sunny yellow and sky blue, combined with nostalgic gingham patterns and hand-drawn illustrations.
✦ A brand personality that’s curious, genuine, and creative — never intimidating or complicated.
✦ Ongoing social media design that makes posting effortless and aligned with her new identity.
Not only has Adrienne been able to leave her full-time teaching job to pursue her online business full-time (!!), but her engagement and following are growing in both quantity and quality, and she no longer wastes energy overthinking design or messaging. Instead, she shows up excited, confident, and ready to amplify her unique voice. And you can read all about it in her own words below.
I felt so unsure about how I was showing up online. Every post felt like a shot in the dark, social media was draining me, and I couldn’t even explain my own services without second-guessing myself. To be honest, I thought some IG templates alone would solve the problem. But Eva heard me, saw me, and brought my vision to life in a way I didn’t even know was possible. And as a result, not only do I feel proud, excited, and sure about how I present myself, but my engagement and following have been increasing in quantity AND quality."
