You rebranded. You threw confetti. You posted your beautiful launch posts in Instagram. But now what?
In this episode, I’m peeling back the glittery curtain and talking about the unsexy but oh-so-important next step in your brand journey: implementation.
Because while the high of a rebrand is real (and deserved), the magic doesn't happen just because your brand looks cute. It happens when you USE it — consistently, boldly, and in every corner of your business.
Let's go back to that rebrand high first. You know the one.
The moment when you first lay eyes on your shiny new branding and you get this excitement rush. You feel like you've stepped into the version of your business you've always imagined. Dream clients are going to line up in your DMs like it's opening night at the freaking circus.
And look, you should be excited. A brand that actually feels like you — it's huge.
But then maybe a week, or a month later, the confetti settles, the hype dies down, and reality kicks in.
A lot of business owners assume that once they launch their new brand, the floodgates will open. And then... it seems like nothing really changes.
So you start to wonder, did I miss something? Did I do this whole thing wrong?
This is the part nobody talks about. The part where the rebrand ends, but the real work is only just beginning.
So let's rip off the bandaid: Your brand is only as strong as its implementation.
Your brand is not the thing that gets you booked out. You are. Your branding is your stage. Your messaging is your microphone. Your visuals are your spotlight.
But you're the main act people came here to see.
If you don't start using that brand with confidence, all you've done is slap a fresh coat of paint on a house you're still not sure how to live in.
After a rebrand, there are three main things that can happen:
This takes time. You might revisit your brand style guides several times a day for the first few months. But as you integrate more of your new brand into how you do business, the more natural it becomes.
Not finding it easy from the get-go doesn't mean this rebrand doesn't fit you. It's just new.
Stepping into this new level takes courage. And confidence is built through repetition. So the more you use your brand, the more natural it becomes.
Give yourself the time and space to grow into this new version. You chose this direction for a reason, so trust it.
A lot of people use the word consistency as synonymous with frequency — showing up everywhere, every day. That's not what I mean.
I mean that your new brand isn't just for your website header or Instagram bio. It needs to be everywhere.
Your branding gives you the spotlight, but you still have to show up and perform.
Is your brand showing up consistently across all touchpoints? Your social media graphics, website, email signatures, client documents — all of it should look and feel like the same experience.
If someone follows you on Instagram and then checks out your website, there shouldn't be a disconnect.
Since you've got a whole visual toolkit filled with logos, colours, fonts, templates — don't default to the same Canva designs you made two years ago. Make a habit of using what you paid for.
Your brand isn't just about looking good, it's how it feels across every part of your business.
You should not have a cute brand only for your website and social media to still give you the ick.
Your brand should elevate everything.
While a beautiful brand will attract the right people, your words and messaging are what will convert them.
If your visuals scream bold, high energy, and luxury, but your copy still sounds unsure, there will be a mismatch, and potential clients will feel it.
If your brand now positions you as a high-end expert, your messaging should reflect that. No more underselling yourself or using outdated language that no longer aligns with who you are.
People might not automatically understand the shift you've made because it runs deeper than the visual side. So you have to show them. That means clearly articulating your experience, how you help them, why your offers are worth it.
A rebrand isn't just about looking good, it's about reaching the right people. But that won't happen if you're marketing the same way you always have.
You can't just assume people will notice you've rebranded. Announce it. Celebrate it. Educate your audience on what's different, what they can expect, why this change was necessary.
Be as excited about it as you want them to be, because that energy is contagious.
A rebrand often means stepping into a new level of authority. Maybe this means moving away from budget-conscious clients and speaking directly to premium buyers. Maybe it means redefining your content to reflect new expertise.
Your brand will only work if you actually use it. Implement it everywhere with intention.
Remember that in those first few months, there will be challenges. That's normal and expected.
Rebranding is not a magic wand. A brand is a foundation. It sets you up for success, but you still have to build on it.
Treat your rebrand like a long-term strategy, not a quick fix. Your audience needs time to adjust, and you need time to actively use your brand before you see traction.
If you really want to start today, start with one tiny thing: your email signature. Shouldn't take more than 10 minutes.
And hey, it's normal to feel a little weird in your new brand at first, but that doesn't mean it's not you. Give yourself space to own this new version. The more you show up in it, the more natural it will feel.
You didn't go through this whole process just to stay in your comfort zone. You rebranded because you outgrew where you were before, so don't shrink back now.
Show up like the leader your brand now reflects. Use every single tool in your toolkit. Give yourself permission to own this next level.
A rebrand is an investment in your future, but it only pays off if you step up and use it.
So go forth, implement, and watch your brand actually work for you. You got this!
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✦ THE EXTRAVAGANZA: Create your industry-leading first impression.
✦ LESS BLAND MORE BRAND: 10-day Instagram Stories challenge to boost you to memorable-brand status.
✦ Listen to my guest episode in Point of the Story with Sara from BTL Copy!
✦ Say hey on Instagram
✦ Get my Uncaged emails
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This episode was co-produced with Adrienne Cruz.
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
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