Your brand is only as good as its implementation.
Which is something I’ve been saying since… forever, because it’s true.
You can have the most iconic visual identity on the internet, into which you’ve poured blood, sweat & tears (and likely a pretty penny, too). But if the thing your audience sees most often (hello, your emails) looks like an unformatted PDF attachment? Then you’re leaving aaall its potential on the table.
And right now, there’s one email platform that’s basically become the uniform for brand-led business owners who are done playing small in the inbox: Flodesk. You’ve seen the screenshots. You’ve heard the hype. You’ve watched the “it-girlies” sending beautiful emails week after week.
Which means if you’re not on it (yet), you’re probably asking the exact same thing everyone else is:
And because I’m both:
…I wanna tell you a story:
Once upon a time, I hated sending my newsletter (I even wrote a newsletter about it, very meta)
Back in the early days, before Eva Couto Design turned into Flying Colours Creative®, I did what every baby freelancer does: I picked the free email platform everybody uses because, well… free.
Problem: I’m a designer. I live for the details. I agonise over fonts, whitespace, colour palettes, visual balance. And it felt like this platform didn’t care as much as I did about the look of their emails. Things were clunky, boxy, and I sure as hell wasn’t about to learn custom code just to make a newsletter stop looking like a default template.
So I’d open the email builder, feel the frustration bubbling up… then close the tab. Week after week after week.
No matter how shiny my brand looked on Instagram or my website, the second I tried to show up in someone’s inbox it all went straight back to meh. And slowly but surely, my email list gathered digital dust for YEARS.
Looking back, it’s pretty easy to see that if your tools can’t carry your brand, they’ll water it down.
(and, honestly, the sooner you create the habit of sending weekly emails, the sooner you’ll start making money from those emails. But you can’t build the habit if the platform makes you suffer.)
These are 5 reasons why you should consider switching to Flodesk:
Most people assume visual email are a deliverability nightmare. Once Flodesk rose to “it-girl email platform” status, the internet did what it does best, and there was a TON of misinformation being spread around online about their open rate. So lemme start by saying:
Deliverability depends more on you than on the platform. (shoutout to Mrs. Vondy for coming in with the facts)
For years, email marketing advice has basically stuck to “Too many images = spam.” And to be fair, there was a time when spammers used image-only emails to dodge filters. So when Flodesk comes around hyping their VISUAL email builder… all hell broke lose.
But visual emails aren’t the enemy. Unreadable emails are.
The problem isn’t design. The problem is hiding your entire message inside one giant image and calling it a newsletter.
This is exactly why Flodesk leans into being design-first without compromising deliverability: because there’s no point in your email looking pretty if no one’s gonna read it.
If you’ve ever picked an email platform based on “it’s free for now”… you already know how this story usually goes: You start showing up consistently. Your list grows. Things are going well.
And then suddenly your email tool hits you with:
“Congrats on growing! That’ll be extra.”
That’s one of the reasons Flodesk’s pricing matters. It’s simple, transparent, and every plan comes with unlimited email sends and access to their most advanced features without hidden costs, so you’re never penalised for using email marketing the way it’s meant to be used.
‘Cause yes, weekly newsletters matter (and if Sara from BTL Copy hasn’t yet bullied you into it… just click here), but let’s not pretend email is only a weekly newsletter situation. You’ve also got:
So if your platform charges you the more emails you send, it’s basically charging you a consistency tax when unlimited emails is the WHOLE point!!
Flodesk now has three plans (annual pricing): Lite ($19), Pro ($25), and Everything ($49) — all with unlimited email sends.
You shouldn’t be penalised for doing the thing that makes email marketing (or any marketing for that matter) work: consistently showing up, whether that’s once a week in a newsletter, five times in a launch week, or every time you publish something new.
Email has always felt kinda overwhelming for me.
WORDS are kinda overwhelming, if I’m honest (that’s what I get for being a designer, I guess).
And Flodesk is the only email marketing platform that has actually made me excited to get in the nitty-gritty of it all & allowed me to build this weekly-email-sending habit (which is admittedly a work in progress).
Because they’ve thought about all the things that are needed across the entire email marketing experience, that means I’m getting all the sophisticated tools without the tech-complexity and overwhelm.
You can create beautiful opt-ins that actually match your brand, and are designed with conversion best practices built in. Getting new subscribers is easy, and you can even ditch that dusty LinkTree for an on-brand link in bio for free 👀
If the word “automation” makes your brain twist itself… same. But Flodesk workflows are visual & beginner-friendly, with templates for things like lead magnet delivery, welcome series, nurture sequences, sales series, re-engagement… So instead of “I should set up a welcome sequence one day,” you can just set it up in one sitting and now it runs while you get on with life.
Email marketing gets way easier when you can actually see what’s working (what people open, what they click, what’s getting love) and USE it to keep improving your emails and marketing strategy.
What happens once you make a sale? You send an email to deliver your offer.
What (hopefully) happens once you send an email? You make a sale on the offer you talked about.
So you can understand my excitement over Checkouts: a way to build a seamless on-brand experience between website > checkout > emails so you can control how every single piece of the system works and looks like.
Because once again, your brand is only as good as its implementation — and Flodesk is one of the only platforms that makes implementation feel… easy.
No more adding products manually on Stripe.
No more upgrading in your website for E-Commerce Plans.
No more paying platform fees.
Remember when I said the best brand you can have is one you’ll actually use?
Same goes for your email marketing platform.
And the one thing that keeps me coming back to Flodesk is how I’m able to get the high-quality design results that used to take me HOURS in like 15 minutes without needing a developer, custom code, or a third-party Franken-stack.
The design tools aren’t a bonus — they’re the point, built so beginners and experts can send beautiful, high-converting emails in a ridiculously simple way.
And whether or not you end up choosing Flodesk (though, you totally should), you emails can look premium and creative in just a few simple ways:
Use these anywhere and you’ll look sharper. Use them in Flodesk and you don’t have to fight the build to get there.
If you’re waiting to start emailing consistently until:
…I regret to inform you: you’re going to be waiting forever.
Email is one of those things you get better at by doing, not by thinking about doing (seriously, I’ve tried both). Good news is: you just need to start!
Set up your account with your fonts & brand colours.
Build a simple freebie workflow, it can literally be just one email.
Create a template to make sending your newsletter easier.
Then send ONE email.
It seriously gets to be THAT easy, specially when platforms remove the friction that usually makes people quit: clunky tools, ugly templates, and the feeling that email marketing is some complicated mystery reserved for “real marketers”.
So if you’ve been on the fence, here’s your sign.
You can try Flodesk and get 25% off your first year with my partner link:
https://flodesk.com/c/FLYINGCOLOURSCREATIVE
Go send the email. Build the habit. Let your brand take up the space it deserves.
Yes. 1000%.
Not because it’s trendy.
Not because the internet says so.
But because email is a brand touchpoint, and Flodesk is the only tool that makes it genuinely easy to show up in the inbox beautifully, consistently, and on-brand.
So if your brand is bold, your emails should be too. And if you’ve been treating email like an afterthought… consider this your sign to make a change.
And don’t forget: you can get 25% off your first year of Flodesk with my partner link:
https://flodesk.com/c/FLYINGCOLOURSCREATIVE
Now go send that email, freak 🎪
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
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Launch prep can feel like juggling flaming torches while riding a unicycle & your genius deserves better than spending hours fiddling with fonts and resizing images. Ditch the design stress and focus on what you do best.
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